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The minds behind Up Money.




  • Up Money Ltd. started operations in November 2014 post acquisition of Sukhjit Finance Ltd, a company incorporated on 6th Feb, 1995 under the Companies Act 1956. The name of the company changed to UP Money Ltd w.e.f 2 nd day of March, 2015. The Promoters of UP Money Ltd. comes from the renowned ‘Chawla Family’ who have strong roots in Ludhiana and near around suburbs. The company is managed by highly experienced and professionally qualified Board consisting of Mr. Ajit Singh Chawla and Mr. Sumel Singh Chawla who have huge experience in lending and other financial services.
  • The company was incorporated on 6th Feb, 1995 under the Companies Act 1956, as Sukhjit Finance Ltd, and after change of management of Sukhjit Finance Ltd w.e.f 2nd March 2015, the name of the company has been changed to UP Money Ltd.
  • The Company offers affordable financing for two-wheelers loans and Micro, Small & Medium Enterprises (MSMEs) mainly for rural livelihood advancement. Our main aim is providing finance for income generating activities, socio economic development and financial inclusion.
  • Working together with over 1500 employees, we reach our market by connecting with thousands of customers, be it in cities, towns or villages, right at their doorstep. We penetrate deep inside the market covering approximately 16000+villages with 72+ operational branches and 250+ two wheeler dealer network spread all over in Punjab, Chandigarh, Haryana and Himachal Pardesh.
  • Since inception, the company has disbursed more than 500+Cr of loans servicing more than 1.5 Lacs+ customers.


  • To provide easy credit to every corner of rural India to uplift lives of rural society.

Mission Statement

  • To enhance the livelihood of people and value of enterprises with our innovative financial products supported by our workforce, robust processes and advanced technology, which will enable faster disbursement of loans, our strong belief and essence of the company’s philosophy - ‘Easy Loans’ - which sets Up Money apart from the rest.


  • Integrity --- always exhibit honesty and conduct business fairly
  • Innovation --- to change and disrupt existing products being offered today.
  • Caring ---- respectful and nurturing.
  • Transparency---to be open and fair in all our reporting.

Up Money Board

Mr. Ajit Singh Chawla
Managing Director

Qualification - MBA in Finance, MA in Political Science
A retired insurance professional having service experience of about 26 years with National Insurance Company Ltd. He took voluntary retirement as Asst. Divisional Manager in 2001-02.

He has been running successful finance business. He is also actively engaged in strategic business affairs of the company and has time to time introduced innovative ideas in the business which helped it grow manifold. He has a dynamic personality with wealth of experience across finance, accounting, auditing and taxation etc. and also devotes a lot of time to social work also. He is a proficient and kind-hearted person. He has been an inspiration right from the very beginning and is poised to further expand its operations across the country till today.


Mr. Sumel Singh Chawla
Whole Time Director

Qualification - MBA in Finance
Sumel is an experienced finance professional who has held leadership positions in multinational banks i.e. HSBC, Barclays Capital and Royal Bank of Scotland in the UK and management consultancy firms like Ernst and Young and Accenture.

He is having vast knowledge and experience of over 17 years in financial and other sectors. He has strong communication and leadership qualities and also engaged whole time in the business activities of the company. He is young, dynamic, energetic, techno savvy and innovative.

The organization is lucky to have a leader like him on board. His past experiences and hands on new age leadership style has helped the company to grow leaps and bounds with streamlined processes and system and a strong professional team. He has a constant eye on improvisation by benchmarking against the best in the industry.

Mrs. Parveen Kaur Chawla
Executive Director

Qualification - M.Sc, PhD in the Faculty of Life Sciences
Parveen Kaur retired as Principal of Master Tara Singh Memorial College for Women, Ludhiana with an experience of 31 Years in academic services. She is ex- Member of Syndicate (Arts Faculty) Punjab University Chandigarh and also had Senate membership in (Principal Constituency) Punjab University, Chandigarh. She has very highly regarded life achievements like gold-medalist, Merit-holder and other meritorious achievements with member of various organizations and boards. She has wide knowledge and experience in HR and Business administration.

WWith an enormous valuable administrative experience as Principal at Master Tara Singh Memorial College for Women, Ludhiana, her comprehensive leadership qualities help in development of organization and administration of management of Company. She plays a key role in designing & updating HR and business Strategies from time to time. Further she is also engaged in Social as well as Religious activities.

Mrs. Kirandeep Kaur
Independent Director

Qualification –, PhD in (Buying Behaviour of Women towards clothing)
Kirandeep Kaur is an Independent Director of our company who has 20 years of vast experience of teaching. Presently she is Principal at Master Tara Singh Memorial College for women, Ludhiana. She has very highly regarded life triumphs like gold- medalist, Merit-holder, received many awards and also associated as a member with various committees, organisations and councils etc.

Her skills are admirable and she believes in promoting as well creating positivity and productivity within the organization based on strong values and company’s Philosophy.

Mrs. Priyanka Chawla
Non-Executive Director

Qualification – MBA (NMIMS), B.E. (Electronics & Telecommunication, C.I.M.A (Management Accountant, UK)
Mrs. Priyanka Chawla is an internationally experienced strategy, finance and marketing professional who has held leadership positions in the telecom and banking sectors and is complemented with sound technical knowledge after obtaining qualifications from premier institutes.

She has an experience of over 9 years in the UK & India in more than 5 different Fortune 100 MNCs in the field of Strategy, Proposition, Finance and Marketing, etc.

Mr. Gaganpreet Singh
Chartered Accountant

Mr. Gaganpreet has joined Up Money in April 2017 after working in a Credit Society and SAAR & Associates (Audit Firm). He brings an experience of more than 5 years in Internal Audit, Statutory Audit and Taxation compliances. He heads up Finance, Financial Compliances and Fund raising activities of the company under the supervision of Managing Director for enhancement of Business of the Company. He was involved in software migration of the Company.

Mrs. Kanika Ahuja
Company Secretary

Mrs. Kanika Ahuja is a qualified CS, been with the company for more than 5 years – responsible for all ROC and RBI Compliance. She has an experience of handling all sort Secretarial compliance and compliances related to Fund raising activities of the company. She is also responsible to ensures that organization is in compliance with rules and regulations of regulating agencies and that behaviour in the organization meets the company’s standards of conduct.

Mr. Kulbir Singh
General Manager

Mr. Kulveer is a professional with more than 22 years of experience in the lending accounting space. Since inception of company in November, 2014, he joined Up Money and has been instrumental in setting up and implementing Strategic goals..

With his vast knowledge and experience, he has contributed towards developing a strict internal control system in the company. He supervises and manages back office operations within the company. He is also involved in evaluating employee’s performance, departmental and company performance and devises plans for improvement. He has taken initiatives to, establish standardized internal audit systems and processes, and provided strategic mentoring and intensive, operational hand- holding support to the internal audit team.

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